Cause related Marketing

Cause Related Marketing (CRM) is a mutually beneficial way in which our corporate partners can help us provide vital support to older people, whilst also fulfilling their own marketing objectives.

A CRM campaign could be used as part of a wider partnership.

An association with us is appealing to all older poeple regardless of age, background or purchasing power. 81% of adults aged 55+ have a relationship with Age Concern in some way.
(BRMB Brand Trading Survey)

The Marketing Society quotes: 'Employee fundraising provides an added dimension to a Cause Related Marketing campaign and shows customers you are truly committed to the human and caring values of your brand.'

For further information on working in partnership with us please contact the Corporate Partnerships Team.